Successful Advertising Strategies

seoxss — Fri, 31 Jul 2009 07:38:49 +0000

Advertising is mainly process which makes goods popular. We can also say that advertising is a technique of influencing the minds. Different mediums Can be used for advertising purpose for example Radio, T.V, Newspaper, Magazines, Agents, gift scheme, Posters and Cinema slides e.t.c. But basic idea behind all these media is how to promote goods. And a proper strategy is needed for positive results.

Expenditures on advertisement as considered as profitable investment. Organizations handle advertisement in a number of ways. In small companies advertisement is handled by some one in marketing department or sales department how work with any advertising agency but in a large company can will often setup its own department how’s manager reports to vise president of marketing. The advertising job is to propose a budget develop powerful advertising strategy and approve ads and campaign. Advertising strategy can be classified according to weather their aim is to inform persuade reminds in reinforce.

Informative advertising aims to create awareness and knowledge of new products or new feature of advertising products..

Persuasive advertising aims to create liking, preferences, conviction and purchase of product.

Reminder advertisement strategy aims to stimulate repeat purchase of product.

Any advertising strategy is emerged from analysis of market situation. If product class is mature, the company is market leader and brand usage is low and there should be a proper strategy to stimulate more usage.

If the product class is new, the company is not market leader but brand is superior to leader and proper strategy is to convince the market of brand’s superior.

In fact to start any project proper strategies is needed and then follow line of action to get desired results.

Online Product Promotion

seoxss — Fri, 31 Jul 2009 06:48:16 +0000

Promotion of a product plays vital role in Marketing Management. Companies can run same advertisement and promotion campaign side by side, in home market or change them for each local market.
The use of media for promotion also requires international adaptation because availability varies from country to country. Basically all the advertisement features the same single image. Magazines, TV, and internet plays major role for promotion of a product. But all of them vary in availability and effectiveness. For example newspaper has a national reach in UK but advertiser can only buy local coverage in most of countries.
In my opinion, internet will not become a major advertising medium like radio,TV,and print media, as internet users are more interested in its other uses ,yet advertising appear on screen. Reason can be a company has to decide which media will be cost effective for promotion of product. Popular portals such as MSN and yahoo are able to charge large fees due to huge audience.
Banner ads containing text and may be a picture are most extensively used promotion tool.
Micro sites are relevant for companies selling low interested products, such as insurance. People rarely visit an insurance company website.
Interstitials are advertisement that pops up between changes on website.
Sponsorships are best placed in well targeted sites where one can offer relevant information or service.
Companies can set up alliances and affiliate program where one internet company works with another one .Companies can offer to print content and adds to targeted audience who want to receive them. Ads reach to audience who are really interested in product. Costs are also reasonable compared with other advertising media.
Promotion being the important part of 5 Ps should be considered at optimum level for product marketing and media should be selected with all factors in mind.

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Successful Advertising Strategies

Online Product Promotion